We Don’t Build What You Love.
We Build What the World Is Ready to Pay For.
The Knowledge Entrepreneur Program shows you how to translate your expertise into scalable solutions your market actually wants — and is willing to pay for.
Turn your insights into income - by solving real problems, not just chasing passion projects.
I Didn’t Just Learn This — I Lived It.
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From corporate boardrooms to building my own platform —
I’ve made the leap.
Now, I help others make theirs.
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When I stepped out of the corporate world — after leading billion-dollar transformations across retail, FMCG, and supply chains — I believed my experience would speak for itself.
But I quickly learned something powerful:
The world doesn’t pay you for what you know.
It pays you for the clarity you create, the value you deliver, and the problems you solve.
I had to reinvent myself — not as an employee, but as an entrepreneur of knowledge.
That meant shifting from:
Delivering results for companies
To packaging results-driven systems for people
To turning invisible expertise into visible, monetizable IP
This program is not a theory dump.
It’s a field guide for professionals ready to make the same leap — with structure, confidence, and purpose.
I’ve mentored high-performers across the globe — from ambitious professionals to immigrant leaders to C-suite veterans ready for their next chapter.
And now, I’ve distilled everything I’ve learned — from the real world and from the world’s best mentors — into this program.
If you’re sitting on decades of expertise and asking, “What now?” — this is your answer.
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Most Programs Teach You to Chase Passion.
This One Helps You Build a Business That Pays You Back.
There’s no shortage of online courses promising success.
But most leave you overwhelmed, underpaid, or unclear.
Here’s how we do things differently.
We don’t give you random tactics.
We give you a repeatable system that connects:
Storytelling that sells – so your ideas land with impact and emotion.
Strategic thinking – to design scalable, high-value solutions.
Model building – to clarify your value and make it easy to explain.
Workshop creation – to deliver transformation, not just information.
Trainer skills – to teach, coach, and inspire with confidence.
AI tools – to accelerate your thinking and content creation.
Commercialisation frameworks – to turn expertise into revenue, not noise.
You don’t need more ideas.
You need a system that turns your insights into income —
and your expertise into a business you’re proud of.
This Isn’t for Everyone.
It’s for the Ones Who Know They’re Meant for More.
This program is designed for seasoned professionals who’ve built a reputation —
but are now ready to build a platform.
You're likely:
Sitting on decades of deep domain expertise
Feeling boxed in by corporate roles
Craving more autonomy, meaning, and income
Wondering how to turn your hard-won wisdom into something scalable
Tired of vague advice from online “gurus” with no real-world depth
And most importantly —
You’re not chasing hype.
You’re here to create something real, valuable, and yours.
The 3-Prong System That Turns Expertise Into Income
You don’t need a thousand tactics. You need a system.
One that helps you do three things consistently:
Clarify Your IP – Turn your deep expertise into a compelling signature message.
Create Real Impact – Package your thinking into transformational offers and workshops.
Commercialize with Confidence – Build scalable content, pricing, and lead systems that earn — even while you sleep.
### Real-World Credibility.
### Hard-Won Wisdom.
This isn’t theory.
It’s real transformation — tested in the trenches of business, leadership, and reinvention.
I’ve led billion-dollar retail transformations, turned -$66M losses into +$25M profits, and mentored high-performers across four continents.
I went from cleaning toilets in Australia to sitting on the board of a multi-billion-dollar retail giant — and then walked away to build my own platform.
I’ve trained over 10,000 professionals, created 7 retail mastery programs, and built 1,000+ leadership lessons from real experience.
I’ve been mentored by the best — Matt Church, Tony Robbins, Robin Sharma, and more. And now I pass it on to those ready for their next chapter.
This program isn’t just a business model.
It’s a **mindset shift**.
A new identity.
The New Collar CEO in you starts here.
Trusted by Industry Leaders
You’ve Built a Career.
Now Build a Legacy.
This isn’t just about adding skills.
It’s about rewriting your story — with purpose, power, and profit.
If you’ve ever felt like your best work is still ahead of you…
If you’ve ever looked at your career and thought, “There has to be more than this”…
If you’ve ever wanted to package your decades of experience into something meaningful — and monetizable — this is the moment.
You don’t need another course.
You need a calling.
You need a model.
You need a mentor who’s walked the fire and built something real.
This is that call.
And it’s not for everyone.
But if something inside you just nodded — it’s time to explore what the New Collar CEO path could mean for you.
Build Your Platform.
Lead With Impact.
Monetize Your Knowledge.
You’ve spent a lifetime building expertise.
Now it’s time to build income and impact beyond your corporate role.
You could keep waiting for the perfect time.
The next promotion.
The right opportunity.
But deep down, you know the game has changed.
You are your platform now.
The Knowledge Entrepreneur path shows you how to:
— Capture your unique intellectual property.
— Package it into scalable assets.
— Deliver it to the people who need it — and will pay for it.
This is your invitation to stop trading hours for income — and start creating leverage through your knowledge.
It starts with a conversation.
Got a few questions before you jump in?
Let’s clear them up.
This is for senior professionals, corporate leaders, and industry experts who want to build an independent platform around their expertise — without quitting their day job (unless they choose to).
If you're asking, "How do I turn what I know into income and impact?" — this is for you.
Absolutely. We’ll introduce you to simple, AI-powered tools (like ChatGPT, Gemini, and Notion) and guide you step-by-step.
You’ll build your platform without needing tech expertise — just your experience and a willingness to learn.
Plan for 1–2 hours a week over 6 weeks, at your own pace.
The work you put in now creates scalable assets you’ll benefit from for years to come.
You'll leave with your:
— Personal leadership story captured.
— Thought leadership models built.
— First workshop or masterclass outlined.
— Online presence upgraded.
— Monetization plan defined.
This is practical and actionable.
You’ll create your first monetizable asset during the program.
No fluff.
No endless learning without action.
You’ll have access to mentoring options and a growing community of like-minded leaders walking the same path.
This is just the beginning of your journey — we’re here to help beyond the course.
Simple. Book your free strategy call.
We’ll explore where you are now, where you want to go, and whether this program is the right fit.
Start Your Reinvention — Become the Leader the Future Needs.
This isn’t just another leadership program.
It’s your moment to rise above outdated rules, reclaim your edge,
and become a Knowledge Entrepreneur — agile, strategic, and future-fit.
Book your Free Strategy Call below — it only takes 2 minutes.
Whether you join the program or not, you’ll walk away from the call with clarity, direction, and at least one insight you can act on immediately.
Model Mind
Greater Melbourne, Australia
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